Reporter: LI Xin
The age of intelligent technology means that the marketing industry is changing rapidly. The business environment, media environment and consumers are constantly changing, so marketing has always been one of the fastest updating knowledge industries. In this context, intelligent big data marketing has become an indispensable option for digital marketing, and intelligence has become a keyword that is constantly mentioned in the marketing industry. The use of cutting-edge and new technologies has created new marketing thinking while encouraging the updating and iteration of marketing methodologies and marketing tools. On the one hand, mobile internet and social media have brought dividends, customer contacts and interactions have generated a large amount of data behavior, and more marketing work can be done through the interactive participation of customers. On the other hand, the use of intelligent technology makes it possible to gain real-time insights into customer behavior and to immediately satisfy customer needs. Marketing is more about how to add value to the customer based on realizing business value. In order to build a new era marketing structure, focusing on intelligent technology, and to support the steady advancement of intelligent AI marketing, Ms. YANG Chun, a marketing expert in China, has made a series of original scientific research achievements in the marketing industry, based on her rich marketing experience and her own mastery of intelligent technology.
Speaking about the future direction of marketing intelligence, YANG Chun mentioned, “The rapid development of big data and machine learning algorithms has shortened the path of artificial intelligence to real applications, and we are moving towards the data intelligence era.” Social commerce has shifted from one-way product design, marketing communication and service delivery to a human-computer interaction-based approach. Data is becoming the central foundation for AI applications, and companies are using the data it generates to iteratively optimize product design, innovate marketing interaction content, and optimize service delivery to provide more relevant products, services, content, and experiences to people. This process will become more data-driven, real-time capable, intelligent and automated.”
YANG Chun, a graduate of South China Normal University, is now the Marketing Manager of Guangzhou Zexin Electronic Technology Co., Ltd. She has been engaged in marketing work since graduating from university, has been deeply engaged in the marketing industry for more than ten years, and is committed to researching the application of intelligent technology in the field of marketing and advancing the development process of marketing intelligence. With her strong sense of smell and years of experience in the industry, YANG Chun found that in the traditional marketing model, there is serious homogenization, not attractive to customers, the information is displayed in a single form, with a low exposure rate, the traditional data management mode is too cumbersome, the data is easy to lose, the information arrival rate is low, and there is no reasonable use of customer resources and other problems. In such an environment, the idea of driving the development of the marketing industry with the help of intelligence comes out of the trend, hoping to solve the challenges with the help of artificial intelligence and new technologies of depth imaging.
In order to solve the above problems, Ms. YANG Chun, focusing on the actual needs of consumers and based on big data, artificial intelligence, blockchain and other intelligent technologies, has independently researched and developed two scientific and technological achievements, namely “Marketing Intelligent Simulation Platform Based on Deep Learning” and “5G+ Intelligent Education Holographic Playback System Based on Artificial Intelligence”, and also conducted research on two targeted projects, namely, exploring the application of deep learning in the field of intelligent marketing and research on collection and Management of user profiles in intelligent marketing.
“Marketing Intelligent Simulation Platform Based on Deep Learning” is often used in the marketing work of large companies. It is based on the Deep Learning module for collecting and analyzing dynamic user data, designed to help the company collect data from all channels of the market, analyze and predict it, and find out the real needs of users in a more agile way to reduce the risk of implementing the company’s marketing strategy and intuitively improve the company’s economic efficiency. The “5G+ Intelligent Education Holographic Playback System Based on Artificial Intelligence” meets the needs of the cooperative educational institutions, shows consumers the details and uses of the products in a comprehensive and multi-dimensional way, and offers the companies a more efficient and attractive way to display the products to achieve the goals of the marketing program. YANG Chun in her research project “Exploration on the Application of Deep Learning in Intelligent Marketing Field” shows that “intelligent marketing is personalized and precise marketing that focuses on consumers’ actual needs, based on big data, artificial intelligence, blockchain and other intelligent technologies, and establishes an emotional connection with consumers through content and creativity.” It takes the essence of existing marketing theories and establishes more advanced marketing tools and strategies with the help of more and more new intelligent technologies.” And she clarified the importance of user profiles and the precise positioning of user groups for future marketing ideas in “Research on the Collection and Management of User Profiles in Intelligent Marketing”, focusing on determining the profiles of target groups so that the implementation of marketing strategies can be more targeted, and stressing the need to deepen the correlation between high and new technologies and marketing work, and to apply more cutting-edge technologies to marketing work.
Ms. YANG Chun’s numerous intellectual property achievements have brought significant economic benefits to a number of cooperative enterprises and organizations after their exploitation. At the same time, these scientific research achievements have been highly appreciated by a number of industry experts and academics. They said that these scientific research achievements provide companies with precise marketing programs, while improving the intelligent marketing industry system, which has far-reaching implications for the intelligent marketing industry. YANG Chun has been repeatedly invited by well-known companies in the industry to participate in the evaluation of various scientific research projects. In addition, she has been appointed visiting professor of the Business School of China Academy of Management Science, and she is leading the marketing industry towards intelligence with her strong scientific research ability and diligent scientific research spirit.
As the industry chain matures, the role of intelligent marketing will become more important in the future. In the age of data intelligence, all of our behavioral habits are connected to the network in the form of data, and ultimately that data is transforming us through products and services powered by artificial intelligence. The application of these innovative technologies facilitates product, business and service innovation, drives new business model changes and facilitates marketing, service and experience transformation. In conclusion, Ms. YANG said that she will continue to advance her research on intelligent marketing and devote herself to perfecting the intelligent marketing architecture within the framework of the Industry 4.0 system.
