The China Golden Rooster Award has signed a “Ten-year Covenant” with Xiamen, China, and it will be held in early November this year

At the conference, Zhang Hong, member of the Party Leading Group and Secretary of the Secretariat of the Chinese Federation of Literary and Art Circles and Secretary of the Party Leading Group of the Branch of the China Film Association, announced that after studying the The China Federation of Literary and Art Circles and the China Film Association, China Golden Rooster&Hundred Flowers Film Festival and China Film Golden Rooster Award Ceremony have been held in Xiamen for ten consecutive years since 2019. The 2023 China Golden Rooster&Hundred Flowers Film Festival and China Film The Golden Rooster Award Ceremony will be held in early November.

Li Huiyue, deputy secretary of the Xiamen City Party Committee, attended the promotion conference and gave a speech.

The Golden Rooster and a Hundred Flowers Film Festival in China

China Film Golden Rooster Award Strategic Cooperation Signing Ceremony

Cao Jun, member of the party leadership group and deputy secretary-general of the China Film Association, and Zhuang Rongliang, vice mayor of the Xiamen City People’s Government, jointly signed a strategic cooperation agreement on the China Golden Rooster&Hundred Flowers Film Festival and the China Film Golden Rooster Awards Ceremony on behalf of both parties.

According to the agreement, the China Film Association and the People’s Government of Xiamen City will establish a long-term and stable strategic partnership, strengthen the implementation of the film festival’s main activities and supporting activities, and further enhance the film festival’s brand impact, promote the deep integration of the film festival and Xiamen, create the “Golden Rooster + Xiamen” brand and logo, and promote the production and city with festivals.

It is clear from the agreement that the China Film Association will support and promote the introduction of various industrial resources, which will help strengthen the influence of the Golden Rooster brand and promote the agglomeration of Xiamen’s film and television industry, including well-known filmmakers, to promote event brands, leading film and television companies, film technology talents, film and television investment institutions, etc. The Xiamen City People’s Government will further strengthen the infrastructure construction of the development of the city’s film and television industry, reflecting the characteristics of the Golden Rooster brand, collecting brand resources to strengthen and continuously improve the ability to develop brand awareness and the service industry.

Xiamen Cultural Film and TV Industry

Development situation and policy recommendation

The person in charge of Xiamen Film Festival Co.,Ltd. introduced the 2023 China Golden Rooster&Hundred Flowers Film Festival.

Helping cultural film and television companies grow bigger and stronger. Xiamen combines the development trend, current situation and political implementation of cultural film and television industry

Several measures to promote the high-quality development of culture industry in Xiamen city have been launched, including nine measures in four aspects: vigorous cultivation of market units for culture industry, active promotion of aggregation and development of culture industry, increased support for digital culture industry development, and continuously improving cultural and financial support methods to attract high-quality cultural enterprises to invest and develop in Xiamen, and help local cultural enterprises to grow and strengthen; Several measures to promote the high-quality development of the film and television industry in Xiamen have been launched, including ten measures in six aspects: supporting the development of the digital film and television industry, cultivating and strengthening the film and television industry market units, actively supporting the Creating and distributing high-quality film and television products, supporting the holding of film and television festivals and exhibitions, actively attracting film and television crews to film in Xiamen, and promoting the development of film and television talents, promoting the quality high-quality development of the film and television industry in Xiamen.

In recent years, Xiamen has gathered natural beauty, cultural heritage and political advantage to create a cultural hub, an art city and an island of music. Taking the China Golden Rooster&Hundred Flowers Film Festival as an opportunity to promote the production and the city through festivals, the supplementary provisions to further promote the development of culture industry, and the multiple provisions to further promote the development of film and television industry and other support Policies were issued, opening infinite vitality to the development of the cultural film and television industry.

Over the past five years of policy implementation, a total of over 600 million yuan has been disbursed, benefiting over 1,000 companies. The average annual growth rate of the number of legal entities in the cultural film and television industry is 10.2%, increasing from 17925 to 25945; The compound annual growth rate of revenue is 17.8%, increasing from 104 billion yuan to 201.79 billion yuan. The added value accounts for over 5% of the city’s GDP and has become an important pillar for Xiamen’s economic and social development.

The compound annual growth rate of revenue in the cultural film and television industry is 17.8%.[Photo/xmtv.cn]

National parks and demonstration bases have been approved successively, including the National Cultural and Technological Integration Demonstration Base, the National Cultural Export Base and the China (Xiamen) Intelligent Audiovisual Industry Base, forming a meeting place for industries such as film and television. Animation and Games, Online Audiovisual, Artwork, Digital Publishing and Creative Design.

The new policy for this major upgrade is more targeted, more valuable, and more efficient and convenient to implement.

The new directive highlights three main features:

One is to emphasize project-oriented efforts and focus on supporting large and strong companies. It is necessary to focus on supporting major projects, promoting Xiamen’s high-quality products and cultivating industrial ecology, such as B. The highest guideline of 5 million yuan for creating high-quality projects.

The second is to emphasize digital empowerment, forge the new path of technological development, and vigorously support the deep integration of digital and cultural film and television development. For example, the highest political investment in digital film and television is expected to reach 10 million yuan.

The third is to highlight the full coverage of the industry chain. The policy provides support throughout the chain of creation, shooting, production and promotion while ensuring the full range of factors such as technology, services and talent. It also includes events such as premieres and festivals, as well as one-stop professional services throughout the cycle.

As an annual major festival of China’s film industry, the China Golden Rooster & Hundred Flowers Film Festival integrates film awards, film exhibitions, film forums, venture capital activities, artists going to the grassroots and other film cultural activities, and gathers a large number of internationally high-quality films, institutions and people and creates a high-quality and high-quality exhibition, exchange and trading platform.

A ceremony to award licenses to film festival partners

and signing contracts with potential partners.